Our Goal

It all started with a simple idea: To Inspire Generations.

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We believe that humans have limitless capabilities of what we can achieve in a lifetime however even in today's modern world, creativity, and the ability to be your true authentic self is yet to be praised the way it should. In a society where there's an emerging pressure on achieving status and belonging, Against The Wave believes that humans are born to stand out rather than fit in.

Our goal is to inspire everyone to dare to be great. Stop going with the wave. Go AGAINST THE WAVE instead. Take those risks, stop questioning the 'what ifs' or listening to the noise, rise above it and aim beyond the sky.

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Whether it's through our high quality over size tees or simply the message in the brand name, we want to create not only a different attitude to life, but a lifestyle where humans don't follow sequence and create their own stories instead.

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Be Against The Wave.